IMARC Group’s latest research report, titled “Home Fragrance Market size: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2022-2027,” offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends, and competitive landscape to understand the current and future market scenarios.
The global home fragrance market reached a value of US$ 6.86 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 9.42 Billion by 2027, exhibiting a CAGR of 5.20% during 2022-2027. Home fragrances are usually formulated using a mixture of chemicals to cover a malodor or impart a scent. They play an essential role in the physiological effects of stress, mood, and working capacity. Home fragrance delivers fresh air, offers a soothing ambiance, reduces anxiety, improves focus, etc. Apart from this, it can also repel insects and induce sleep. As such, home fragrances are commonly and widely available via various distribution channels, such as supermarkets, hypermarkets, convenience stores, online stores, etc.
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Important Attribute and highlights of the Report:
- Detailed analysis of the global market share
- Market Segmentation by product type, fragrances and distribution channel.
- Historical, current, and projected size of the market in terms of volume and value
- Latest industry trends and developments
- Competitive Landscape for Home Fragrance Market
- Strategies of major players and product offerings
The growing utilization of aromatherapy that relies on essential oils, including lemon, orange, rosemary, basil, sage, peppermint, etc., for treating several psychological and physical disorders, such as headaches, pain, insomnia, eczema, stress-induced anxiety, depression, digestive problems, etc., is primarily driving the home fragrance market. Additionally, the increasing construction of residential buildings is further propelling the product demand across the globe. Besides this, the widespread adoption of oregano, ginger, eucalyptus, frankincense, etc., to protect the body against infections, on account of their antibacterial, anti-inflammatory, and antiviral properties, is acting as another significant growth-inducing factor. Moreover, the rising consumer awareness towards the environmental, ethical, health, and well-being hazards of using animal-derived products is augmenting the usage of vegan and cruelty-free home fragrance items, which is also catalyzing the market growth. In addition to this, the introduction of novel product variants, such as steam tablets and smart air fresheners, is anticipated to fuel the home fragrance market over the forecasted period.
Key Players Included in Global Home Fragrance Market Research Report:
- 3M Company
- Bath & Body Works Inc.
- Bougie et Senteur
- Faultless Brands
- Godrej aer
- NEST New York
- Newell Brands Inc.
- Nordstrom Inc.
- Reckitt Benckiser Group PLC
- Ripple Fragrances Private Limited
- S. C. Johnson & Son Inc. and Scentair Technologies LLC.
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COVID-19 Impact Overview:
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Key Market Segmentation:
Breakup by Product Type:
- Diffusers
- Sprays
- Scented Candles
- Others
Breakup by Fragrances:
- Lemon
- Lavender
- Jasmine
- Rose
- Sandalwood
- Vanilla
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Online Stores
- Convenience Stores
- Others
Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
TOC for the Home Fragrance Market Research Report:
- Preface
- Scope and Methodology
- Executive Summary
- Introduction
- Global Home Fragrance Market
- SWOT Analysis
- Value Chain Analysis
- Price Analysis
- Competitive Landscape
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