The latest report by IMARC Group, titled “Male Grooming Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” offers a comprehensive analysis of the industry, which comprises insights on global male grooming products market research report. The report also includes competitor and regional analysis, and contemporary advancements in the global market. The global male grooming products market reached a value of US$ 74.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 108.7 Billion by 2027, exhibiting at a CAGR of 6.5% during 2022-2027.
Male grooming products refer to the personal care items that are primarily used by individuals to maintain their personal hygiene and physical appearance. They include various skin- and hair-care essentials, facial creams, shaving products, deodorants, shampoos, etc. With the emerging trend of individual fashion and social media influence, the male grooming product range has also expanded to sophisticated makeup items and cosmetics, such as face masks, bronzers, concealers, etc.
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Global Male Grooming Products Market Trends:
The growing awareness among men towards the importance of personal grooming and the rising penetration of social media platforms are among the primary factors driving the male grooming products market. In addition to this, the increasing popularity of metrosexual culture and the elevating impact of celebrities and online influencers are further catalyzing the market growth. Moreover, the expanding number of salons for men is propelling the demand for male toiletries and also augmenting the global market. Besides this, numerous market players are launching innovative electrical product variants, including shavers and razors, by adding new performance features built with advanced technologies, which is acting as another significant growth-inducing factor. Additionally, the inflating investments by manufacturers and merchants towards social media marketing campaigns across Facebook, Instagram, YouTube, TikTok, etc., are projected to bolster the male grooming products market over the forecasted period.
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Competitive Landscape with Key players:
The report has also analysed the competitive landscape of the market with some of the key players being.
- Procter & Gamble Company
- Unilever PLC/NV
- Edgewell Personal Care Company
- Beiersdorf AG
- L’Óreal SA
- Coty, Inc.
- Natura Cosmeticos SA (NATURA)
- Koninklijke Philips NV
- Panasonic Corporation
Male Grooming Products Market Segmentation:
Our report has categorized the market based on region, product, price range and distribution channel.
Breakup by Product:
- Male Toiletries
- Electric Products
- After Shave Lotions
Breakup by Price Range:
- Mass Products
- Premium Products
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacy Stores
- Online Stores
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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